Jack was the youngest of 10 children born to his mother, Lucinda (Cook) Daniel, and father Calaway Daniel. In the 2004 biography Blood & Whiskey: The Life and Times of Jack Daniel, author Peter Krass said his investigation showed that Daniel was born in January 1849 (based on Jack's sister's diary, census records, and the date of death of Jack's mother). It maintains that the 1850 birth date seems impossible since his mother died in 1847. According to the Tennessee state library website in 2013, records list his birth date as September 5, 1846. The company website says it is customary to celebrate his birthday in September. The Jack Daniel's brand's official website suggests that its founder, Jasper Newton 'Jack' Daniel, was born in 1850 (his tombstone bears that date ), but says his exact birth date is unknown.

Other brand variations, such as Tennessee Honey, Tennessee Apple, Gentleman Jack, Tennessee Fire, and ready to drink (RTD) products brought the total to more than 16.1 million equivalent adjusted cases for the entire Jack Daniel's family of brands. Packaged in square bottles, Jack Daniel's 'Black Label' Tennessee whiskey sold 12.9 million nine-liter cases in 2017. It is produced in Lynchburg, Tennessee, by the Jack Daniel Distillery, which has been owned by the Brown–Forman Corporation since 1956. Jack Daniel's is a brand of Tennessee whiskey.

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